A text marketing campaign can be a very powerful business building sales tool. Business owners have ask me if they need one and why.
Here are a few compelling numbers to help understand why:
- 15.4 million Americans are regular SMS users (Nielson Mobile)
- Offers measurable returns such as the outcome of the participation per dollar spent
- 74% growth seen already in 2010 (Q1 2009 versus Q1 2010), is nothing compared to the expected explosion of mobile spend in 2011.
- Researchers agree that the average ROI spent is typically $10 for every $1 spent. (ABI Research)
- 33% of email addresses change on a yearly basis, but with number portability, people are ditching their home phones and keeping their cell phones for life
- Higher residual income through better customer loyalty
- Permission based
- Easily & Instantly send out offers to people who want your offer.
Here are a few examples how:
- Pizza Store: Simply add text to (keyword – discount offer) at 72727 on pizza boxes, dining table, banners, etc. When the person texts you for your offer, a few things can happen (depending on you), they can get an instant offer and instantly added to your data base for future offers.
- Dry Cleaning: Similar to pizza store, add text to (keyword – discount offer) at 72727 to each piece of clothing before it leaves store, receipt or any other printed collateral.
- There are many other uses, they key thing is you will be able to efficiently, easily & quickly get your offer out to people who want to received it and build a loyal customer base. –www.GetTheSale.com
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