Building your own referral based business can be one of the most efficient methods to building and sustaining a business. Collaborating leverages your sales efforts multiple times and helps build your own referral team, giving you the ability to never have a dry well of prospects again, making cold calling a thing of the past..
Referrals from customers or from ‘referral partners’ come to you predisposed to do business with you because a friend or someone they trust referred them. In a recent Internet poll, over 40% of the small business owners revealed that referrals brought them the biggest returns over other traditional marketing methods such as advertising & direct mail.
Where can the some of the most effective referrals come from?
- Existing customers
- Existing business contacts
- Contacts in your industry
- Business contacts from networking events
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